Encouraging Environmental Management Among Small And Medium Accommodations (SMAs) Through E-Learning Initiative


Azilah KASIM
Hisham DZAKIRIA


ABSTRACT
This paper is a continuance of an empirical work on hotels in a developing country and its acceptance on environmental impact. The study measured the responsiveness of small and medium accommodations (SMAs) in Kuala Lumpur, Malaysia towards environmental management, by means of their awareness, attitudes and opinion on the meaning, marketability and practicality of environmental management in an accommodation property. A combination of quantitative and qualitative approach was used for the study. The study found those respondents’ perceptions on the meaning, marketability and practicality of environmental management that SMAs are generally positive about the relevance of environmental issues in their operations and their role in it. However, the SMAs do not go beyond the basic common sense of cutting their water and energy costs. The chief reason for the lack of motivation to do more is lack of awareness on how to adopt environmental management in their operations. The study also found path towards a wider adoption of environmental management among SMAs is still rough because there is very little pressure from the authorities and relevant stakeholders for them to change. Without external drivers, it is difficult to expect SMAs to go beyond their normal business activity as internal constraints and lack of guidance on how to play a more significant role in sustainable development are hampering such move. To overcome the lack of drivers, this paper is proposing e-learning as a way to promote wider understanding and acceptance on environmental management for SMAs. Thus, the paper discusses the situation by addressing key issues such as students, teachers and organizational issues, information technology delivery design and top level support, outcome assessment, flexibility as well as supplement versus substitute issues.


KEYWORDS: Small And Medium Accommodation, E-Learning, Environmental Management, Mentoring System

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