Attitudinal Belief on Adoption of E-MBA Program in Malaysia


Razmah MAHMOD
Noornina DAHLAN
T. RAMAYAH
Noorliza KARIA
Muhammad Hasmi Abu Hassan ASAARI


ABSTRACT
E-learning describes the use of information communications technology for learning beyond the boundaries of the conventional classroom. The objective of this paper is to determine what are the factors that are significant in explaining intention towards e-learning, particularly e-MBA adoption in Malaysia . Results indicated that trialability and image were significant influencing behavior intention towards e-MBA adoption.


KEYWORDS: Attitudinal Belief, Behavior Intention, Higher Learning.

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